Strategic Foundations


To be a Leading, Effective and Preferred International General Contractor.


Participate in large scale transport, water work & building construction in domestic market & playing its part in the nations development by insuring timely completion and acceptable quality; Insure continuous improvement in quality and production by building company production capability;Insure continuous profitability


  • Visionary Leadership
  • Balance of Customer Satisfaction & Profitability
  • Involvement & Human Dignity
  • Building Proactive Organizational Culture
  • Respect of the law
  • Capacity Building
  • Factual Decision Making


  • Leadership Commitment
  • Customer Satisfaction
  • Responsibility & Accountability
  • Mutually Beneficial Business Relationship(Partnership)
  • Continual Growth & Development
  • Synergy Creative Cooperation
  • Contribution & Achievement

Quality Objective

  • Install effective & efficient quality management system throughout the company, maintain and continuously improve it; 2.Insure all projects are completed within time, planned cost and specified quality targets;
  • Insure the availability of sufficient construction work commensurate to its capacity;
  • Insure continuous profitability and growth of ASER’s implementation capacity at a minimum of 25% annually
  • Transform the companies qualification capability to participate in any large scale demotic & international bids;
  • Transform the companies capability into an internationally competitive construction company within three years;
  • Foster creativity by introducing new & modern construction technologies (method & Equipment) used by international construction companies.